Gregory R. Wilson

EDUCATION

B.A. English, Longwood University

EXPERIENCE

August 2018 - August 2019 Senior Copywriter

Subject Matter, Washington DC

I helped lead creative teams to concept on campaigns that included not only eye-grabbing creativity, but also a real sense of doing good works for people both local and global. As Senior Copywriter I focused on finding the right voice and tone for all clients, and worked with Creative Directors and Art Directors to make our ideas come to life.

List of clients include March of Dimes, The Washington Post, Monumental Sports, Nestlé, PBS, National Broadcasters of America, ALS, WMATA, American Public Transportation Association.

March 2013 – August 2018  Copywriter

Huge, Washington DC

I help concept and write integrated campaigns, working closely with visual designers to bring them to life. I also work with clients to develop voice and tone guidelines that work best for their brand in order to push their messaging as much as possible.

List of clients include Audi, Pfizer, Google, Nike, Under Armour, Eli Lilly, Rappahannock River Oysters, NBCUniversal, Speak2Sign, Merck, Acquia, AARP, Aetna, Airheads Bites, University of California San Francisco, Reliance Worldwide Corporation, Gannett, Brand USA, Census 2017, Erie, Ride.

March 2012 – March 2013  Brand Copywriter

Capital One, Richmond, VA

Wrote copy for direct mailing department, working with an art director to deliver messaging to customers so as to promote loyalty to Capital One. Crafted original copy that led to its “Quicksilver” product line.

January 2008 – March 2012  Copy Editor

InTouch Magazine, Englewood Cliffs, NJ

Worked with in-house writers to upgrade copy to best showcase the fact that celebrities are living much better lives than ourselves.